Brilliant Pad Net Worth Reached $6 Million After Shark Tank Deal – Here’s Why!

Brilliant Pad is a groundbreaking solution for pet owners seeking a cleaner and more convenient way to manage their small dogs’ potty needs. Brilliant Pad offers a self-cleaning dog potty system that automatically replaces soiled pads with fresh ones, effectively keeping homes odor-free. With its innovative design and ease of use, Brilliant Pad aims to enhance the indoor potty experience for both pets and their owners.

Company NameBrilliant Pad
FoundersAlan Cook
Based InChicago, Illinois
ProductsSelf-Cleaning Dog Potty Solution
Operational AreaUnited States of America
Asked for Investment in Shark Tank$500,000 for a 5% equity stake.
Final Deal $500,000 for 5% equity
SharkLori Greiner
Brilliant Pad Net Worth$6 million (Last Updated August 2023)

Brilliant Pad Net Worth

Brilliant Pad, the innovative self-cleaning dog potty solution, has amassed a net worth of $6 million through its pioneering approach to managing pet waste indoors. This revolutionary product offers convenience and cleanliness for pet owners, contributing to its success in the market.

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Brilliant Pad Founder

The founder of Brilliant Pad is Alan Cook, an experienced entrepreneur with a background in finance, management, and mechanical engineering. He’s also the creator of the world’s first self-cleaning litter box. Alan’s vision for Brilliant Pad stemmed from an accidental meeting with a vet student and their prototype puppy pad machine, leading to the development of an innovative self-cleaning dog potty solution for pet owners.

Brilliant Pad History

Brilliant Pad is a revolutionary self-cleaning dog potty solution designed for small dogs under 25 lbs. It was developed to address the challenges of maintaining cleanliness and odor control in indoor dog potties.

The concept for Brilliant Pad originated when Alan Cook, the founder, met a vet student frustrated with soiled dog pads. This encounter led to the creation of a prototype puppy pad machine, eventually evolving into the Brilliant Pad.

The company’s first successful crowdfunding campaign on IndieGoGo in 2017 marked a significant milestone in bringing the concept to reality. Brilliant Pad offers a unique design with a treadmill-like mechanism that automatically replaces soiled pads with fresh ones.

This innovation is particularly helpful for pet owners who want to maintain a clean environment for their dogs while minimizing the effort required to clean up after them.

Brilliant Pad Before Shark Tank

Invented by Alan Cook, Brilliant Pad is a self-cleaning dog pad designed for indoor use. The concept emerged from Brett’s frustration with dirty puppy pads. Development began in August 2015, leading to a functional prototype after several iterations involving over 20 dogs.

To fund production, a successful crowdfunding campaign on Indiegogo raised $114,391, surpassing their $100,000 goal. Brilliant Pad gained further recognition when featured on ABC’s “Shark Tank” in November 2017.

Brilliant Pad Appearance on Shark Tank

Alan Cook co-invented the Brilliant Pad, a self-cleaning dog pad. Inspired by the frustration of dealing with soiled puppy pads, they developed a prototype in 2015.

Their innovation caught the attention of the TV show “Shark Tank” in 2017, where Alan pitched for a $500,000 investment for a 5% equity stake.

Lori Greiner made a deal, offering $500,000 for 5% equity and a $2.5 royalty per unit sold until $500,000 was recouped, with a line of credit.

Brilliant Pad After Shark Tank

Since its appearance on Shark Tank in the ninth season, Brilliant Pad has experienced notable progress. After the episode aired in November 2017, the company observed a surge in sales, and though the initial frenzy subsided, their daily sales remained higher than before.

The product is available on their official website and various retailers, including Amazon. Customer reviews are generally positive, highlighting the concept’s appeal despite some concerns about pricing and roll absorbability. Brilliant Pad actively engages on social media platforms like Twitter and Facebook, occasionally hosting contests.

Brilliant Pad Facts

Here are some facts about Brilliant Pad:

  • Innovative Solution: Brilliant Pad is the world’s first self-cleaning dog potty designed to handle both urine and solid waste for small dogs under 25 lbs.
  • Founder’s Background: Brilliant Pad was co-founded by Alan Cook, who previously developed the ScoopFree Automatic Self-Cleaning Litter Box for cats.
  • Automatic Cleaning: The device has an adjustable timer that automatically replaces soiled pads with fresh ones, eliminating the need for manual cleanup.
  • Clean and Odor-Free: The waste is wrapped and sealed, keeping the home clean and odor-free.
  • Easy Replacement: Each Brilliant Pad Roll is equivalent to 27 traditional dog pads, ensuring longer use before needing replacement.
  • Positive Shark Tank Reception: Brilliant Pad gained significant attention after being featured on ABC’s Shark Tank, resulting in increased sales and exposure.
  • Positive Customer Reviews: Customer reviews generally praise the concept and convenience of Brilliant Pad, although there are some considerations about pricing and roll absorbency.
  • Available Retailers: The product is available for purchase on their official website and through various retailers, including Amazon.
  • Social Media Engagement: Brilliant Pad maintains an active presence on social media platforms like Twitter and Facebook, interacting with users and hosting contests.
  • Expansion Plans: The company has been working on expanding its distribution and awareness, with plans to make the product available in multiple countries.


Q: How does Brilliant Pad work?

A: Brilliant Pad is a self-cleaning dog potty that automatically replaces dirty pads with clean ones. It wraps and seals waste to keep your home clean and odor-free.

What size dogs is Brilliant Pad suitable for?

Brilliant Pad is designed for small dogs under 25 lbs, providing a convenient indoor potty solution for dogs with small bladders.

How often do I need to replace the pad roll?

Each Brilliant Pad Roll is equivalent to 27 traditional dog pads. The frequency of replacement depends on your dog’s usage, but it provides longer-lasting convenience.

Q: Is the waste disposal process sanitary and odor-free?

A: Yes, Brilliant Pad’s waste disposal system wraps and seals waste, keeping your home clean and odor-free. The mess is contained and sealed until disposal.

Where can I purchase Brilliant Pad and its supplies?

Brilliant Pad and its replacement rolls are available for purchase on the official website and through various retailers, including Amazon.

Can I control when the pad is replaced?

Yes, Brilliant Pad has an adjustable timer that automatically replaces the pad 1, 2, or 3 times a day. You can also manually advance the pad at any time using a button on the device.

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