What is Truly Beauty Net Worth? Journey to Success

Truly Beauty is a brand that strongly believes in never settling when it comes to self-love. They practice what they preach by offering haircare, skincare, and beauty products that are all vegan, clean, and cruelty-free. Headquartered in Los Angeles, their team spans across four countries, reflecting their global reach.

With a focus on championing the modern idea of beauty, Truly small but rapidly growing team is dedicated to using luxurious, high-quality ingredients that are not only good for your skin but also good for the earth.

Their products are proudly made in the USA with global ingredients and are available in popular retailers such as ULTA and Sephora EU. Truly Beauty is making significant strides in the beauty industry, empowering customers to embrace self-love while being mindful of the environment.

Brand NameTruly Beauty
FounderMaxx Appelman
Established In2013
ProductsHaircare, Skincare, and Beauty Products
HeadquartersLos Angeles
Operational AreasAmerica
Truly Beauty Net Worth$14 million (Last Updated July 2023)

Truly Beauty Net Worth

Truly Beauty, the natural beauty brand, boasts a net worth of $14 million. Through their commitment to clean and vegan beauty solutions, they have gained popularity and success in the industry, solidifying their position as a lucrative player in the skincare and beauty market.

Truly Beauty Founder

Truly Beauty, operates in multiple industries, including Consumer Goods, E-Commerce, Fashion, Food and Beverage, Health Care, Lifestyle, and Web Design.

Founded on May 1, 2013, in the Greater Miami Area, it was created by Maxx Appelman.

As an active for-profit company, Truly Beauty offers a diverse range of vegan, organic, fair trade, non-GMO, chemical-free, and cruelty-free products in beauty, health, and household categories, such as shampoo, conditioner, lotion, scrub, body wash, face cream, and hand soap.

Truly Beauty History

Truly Beauty is a beauty brand that emphasizes clean and natural ingredients in its skincare and beauty products. The brand was founded with a mission to provide customers with high-quality, vegan, and cruelty-free beauty solutions.

They aim to redefine self-love by offering products that are not only beneficial for the skin but also sustainable and eco-friendly.

Truly Beauty has gained popularity for its innovative and effective formulations, as well as its commitment to environmental consciousness.

With a rapidly growing presence and products available through various retailers, Truly Beauty has made significant strides in the beauty industry, empowering customers to embrace self-care and natural beauty solutions.

Truly Beauty Products

Truly Beauty offers a wide range of beauty products that focus on using natural and clean ingredients. Some of their popular products include:


  • Hair Mask
  • Scalp Treatment
  • Hair Repair Serum
  • Hair Growth Serum


  • Facial Cleansers (e.g., cleansers for acne-prone skin, sensitive skin, etc.)
  • Face Serums (e.g., vitamin C serum, hyaluronic acid serum, etc.)
  • Face Masks (e.g., exfoliating masks, detox masks, etc.)
  • Face Moisturizers (e.g., day creams, night creams, etc.)
  • Eye Creams
  • Facial Oils


  • Body Scrubs (e.g., sugar scrubs, coffee scrubs, etc.)
  • Body Butters
  • Body Lotions
  • Body Washes

Hand and Foot Care

  • Hand Creams
  • Foot Creams
  • Foot Masks

Lip Care

  • Lip Scrubs
  • Lip Balms

Beauty Tools

  • Facial Rollers
  • Gua Sha Tools

These products are formulated with a focus on using organic and natural ingredients, while being vegan, cruelty-free, and free from harmful chemicals. Truly Beauty product offerings cater to various skin and hair concerns, promoting a clean and holistic approach to beauty and self-care.

Truly Beauty competitors

Truly Beauty faced competition from various beauty brands and companies in the market. Some of the notable competitors of Truly Beauty in the natural and clean beauty industry include:

  • Herbivore Botanicals: Herbivore offers a wide range of natural skincare products made from plant-based ingredients.
  • Pacifica Beauty: Pacifica is known for its cruelty-free, vegan, and natural beauty products, including skincare, makeup, and fragrance.
  • Youth to the People: Youth to the People is a clean skincare brand with a focus on powerful, plant-based ingredients.
  • Drunk Elephant: Drunk Elephant provides skincare products formulated with clean, non-toxic ingredients.
  • Tata Harper: Tata Harper offers luxury skincare products that are 100% natural and made from botanical ingredients.
  • Farmacy Beauty: Farmacy Beauty is known for its clean skincare products that feature farm-grown botanicals.
  • Follain: Follain is a clean beauty retailer offering a curated selection of natural skincare and beauty products.
  • Indie Lee: Indie Lee offers skincare products made with clean and eco-friendly ingredients.
  • Biossance: Biossance specializes in clean, sustainable skincare products powered by innovative biotechnology.
  • TULA Skincare: TULA focuses on probiotic skincare products that promote balanced and healthy skin.

Truly Beauty Achievements

As a brand that focuses on natural and clean beauty products, some potential achievements for Truly Beauty could include:

  • Rapid Growth: Truly Beauty growth and expansion into multiple industries, including Consumer Goods, E-Commerce, Fashion, Food and Beverage, Health Care, Lifestyle, and Web Design.
  • Customer Recognition: Positive reviews and feedback from satisfied customers who have experienced the benefits of Truly Beauty vegan, organic, and cruelty-free products.
  • Retail Partnerships: Success in partnering with major retailers like ULTA and Sephora EU, indicating recognition and acceptance within the beauty industry.
  • Environmental Impact: Recognition for their commitment to using eco-friendly and sustainable practices in product development and packaging.
  • Community Engagement: Contributions and support provided through their charitable initiatives, such as the Veterans United Foundation.
  • Innovation: Recognition for creating innovative beauty products that incorporate natural and effective ingredients.

Truly Beauty Surprising Facts

Here are ten surprising facts about Truly Beauty:

  • Early Beginnings: Truly Beauty was founded on May 1, 2013, with a vision to provide clean and natural beauty products.
  • Headquarters: Truly Beauty is headquartered in the Greater Miami Area, reflecting its East Coast and Southern U.S. presence.
  • Founder: The brand was founded by Maxx Appelman.
  • Operating Status: Truly Beauty is an active for-profit company, continuing to grow in the beauty industry.
  • Also Known As: The brand is also known as “Truly Organic,” emphasizing its commitment to organic and natural ingredients.
  • Product Range: Truly Beauty offers a diverse product range, including skincare, haircare, and household items.
  • Vegan and Cruelty-Free: All Truly Beauty products are vegan and cruelty-free, aligning with their ethical values.
  • Organic and Non-GMO: The brand’s dedication to using organic and non-GMO ingredients sets it apart in the industry.
  • Fair Trade: Truly Beauty products are sourced from fair trade suppliers, contributing to ethical sourcing practices.
  • Eco-Friendly Packaging: Truly Beauty is mindful of its environmental impact and uses eco-friendly packaging for its products.

What is Truly Beauty Net Worth?

$14 million

Who is the Founder of Truly Beauty?

Maxx Appelman is the founder of truly beauty.

When was Truly Beauty Founded?

Truly Beauty was founded on May 1, 2013.

Where is the headquarter of Truly Beauty?

Truly Beauty is Headquartered in Los Angeles.

What is Truly Beauty famous for?

Truly Beauty is famous for its natural and clean beauty products that prioritize vegan, organic, fair trade, non-GMO, chemical-free, and cruelty-free ingredients.

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